Christened a Baron . Baron Nathaniel Lyons , of the British Paris Mutuel Company with offices in London is really not a baron , like Lord George Sanger he was christened into a title . The Company is appealing to the public for subscriptions for an issue of 42,000 ordinary shares of ten shillings each . Baron Nathaniel Lyons ( centre ) with his co directors at the London offices of the Company . 24 February 1922